Monday, 16 January 2012 16:51

Additional thoughts for Columbia Business School Essay Question – Elevator Pitch for Outrageous Business Idea

As we have mentioned before, if you are interested in Entrepreneurship or simply have an idea for a business, this is the essay you should choose among the Columbia optional essays. Again, they are not evaluating the quality of your implied business plan, but rather that you understand the basics of one and can put together a compelling pitch.

As with many essays, an attention grabbing first sentence is critical. Your essay needs to represent an effective elevator pitch, and if the beginning is not interesting your audience will tune out before they get to their “floor”.

An interesting article on “Elevator Pitches” ironically comes from the HBR blog network. Check out thoughts from Jeffrey Hayzlett on the content and importance of the first “eight” seconds of an effective pitch, as well as other parallels that should be incorporated into your essay.